| Brand Identity and "FAST TRAC" The Guidance Group has created numerous Brand Identities, Logos and Icons that represent graphically the community's "Character and Identity." This was based on a process that included an understanding of demographics, trends and includes analysis of the sub brand areas important to the overall veracity of the community. Some communities do not have the budget to afford all the analysis of demographics and trends, consideration for future implications, review interviews and background work. Others simply do not want to go through the lengthy process that a full blown brand identity exercise may entail. Because of this, we have constructed the means to create a brand identity statement and platform for design, which is at at the heart of the identity issue. Because the stakeholders with whom we work are on the highest level in the communities we service, we find these individuals to be both knowledgeable and passionate about their communities. Because of this we can short cut many steps in the brand identity process and "cut to the chase" to create the brand identity statement, review sub brand issues and then review the iconic and graphic representations desired. |
