Guidance Pathways is the Streetscape Information and Wayfinding System that evolved from the "Positive Guidance" treatise written in the early 1970's by Gary Alexander, a noted Federal Highway engineer. This analysis addressed the basic needs of the driver and the ability to negotiate roadways safely with appropriate visual information and cues. Guidance Pathways was founded on the principals of Positive Guidance and has extended its doctrine to the correct use and placement of information through signage on the streetscape providing the user with a safe and easy and direct way to arrive at a final destination.

With Guidance Pathways, we have elevated the benefits of wayfinding to be an accepted, integral and important component of urban planning. The Guidance Pathway process is guided by driver and pedestrian navigation requirements, by priority of information and the information stream; the ability to create information in a clear and concise format to provide successful navigation on the streetscape. This information process involves transition, linkage and cues and makes it easy for driver to pedestrian transition.

The "sense of place" drivers experience when they know they "have arrived" and the continuation of that feeling reinforced by appropriate information on the streetscape; coupled with the anticipation of final destination arrival is at the heart of Guidance Pathways.

Our process takes place with sign structure designs coupled with the use of graphics, logos, identity, marks, colors and typography and is the vehicle by which the information stream travels over the streetscape presented in appropriate size and scale.

The manner in which this is done, tying in "Brand Identity", "Sense of Place" and "Location" and "Aesthetic Design" is both art and science. It is complicated and precise and that is why this is all we do.