Guidance Group - Consulting Services

We are a vertical company and have the ability to take a project from concepts through creative design, product design, engineering, manufacturing, installation, and maintenance programs.

Design Services

Brand Identity and Thematic Signage: We incorporate the image, name, values and culture of a community into the graphic design representation reflecting the character and identity of the community. This evolves from a process to create a brand identity statement, which captures the essence of the community in a brief succinct way. From this identity design evolves: the color theme, the typography selection and the overall design requirements for the sign structure system.

Logo and Mark Design: With the Identity Design an appropriate graphic reference or image follows. This element of design becomes the referral imagery of the brand and is sometimes the brand itself.

"Family of Signs": We create a complete series of structures to accommodate all types of information and scale requirements. This incorporates:
•		Sign Structure Design
•		Graphics Design
•		Logo and Mark design
•		Legend Design and Typography

"Field" Traffic and Transportation Services: We specialize in the documentation of our projects and have created programs that are both user friendly and provide needed technical information. This includes:
•		Mapping
•		Information stream analysis
•		Site Location Planning
•		Permitting Preparation
•		Installation Management

Additional Consulting Services For: Incorporated into the Streetscape Information and Wayfinding area are the following related consulting components for which we provide expertise and solutions to client challenges and problems.
•		Transportation Planning for Wayfinding programs
•		Parking Assessment and Management
•		Commercial Traffic Corridors
•		Sign Clutter Reduction and Sign Consolidation
•		Permitting
•		Structural Engineering Review
•		Sign Code Reviews
•		Hardscape Coordination and Amenities Selection